Worried about harsh laundry detergents irritating your baby’s delicate skin?

Our natural, dermatologically tested and fragrance-free formula keeps your baby’s clothes clean without harmful chemicals. SoPure Gentle Baby Laundry Detergent removes stains and odours while protecting sensitive skin. Trusted by caring parents for safe and effective cleaning. Our detergent is perfect for both effective results and peace of mind.

SoPure Gentle Baby Laundry Detergent is the perfect addition to your wash routine making sure your little one’s clothes stay fresh, comfortable and stain & odour-free — because every cuddle should be safe and snug.

Gentle on Skin: Safe for newborns and babies, protecting their sensitive skin.
Tough on Stains: Tough odour and stain remover, keeping baby clothes fresh and soft.
Dermatologically Tested: Proven suitable and safe for regular use on your baby's sensitive skin.
Bio-Enzyme Free: Have peace of mind knowing there are no harsh enzymes that irritate sensitive skin or harm delicate fabrics.
Safe on Fabrics: Works on all baby fabrics, from delicate baby clothes to everyday onesies and cloth nappies.
Hand or Machine Wash Friendly: Designed to help you get the most out of every wash — whether you wash by hand or in a machine.
Natural & Grey Water Safe: Plant-based ingredients make it safe for your baby and our planet.
Trusted by Parents: Know your baby’s laundry is fresh, chemical-free and safe for their sensitive skin.

Product Benefits

• Sensitive skin friendly
• Bio-enzyme free
• Trusted by parents
• No Optical Brighteners, No Parabens, No Synthetic Dyes, No Nonylphenols, No Petrochemical Surfactants, No Phosphates, No Phosphonate, No Synthetic Fragrances.

How To Use

For deep cleaning and heavy soiling, pre-soak the garments in warm water with 1 capful of product for 30 minutes. Wash as normal and rinse thoroughly. We recommend 30-60ml for every 6kg of laundry depending on how soiled the load is.