The Inspiration Behind Our Shop

It all started with a nappy.
When my first born was around 3 years old, he became a "heavy wetter" at night. Tired of 3 am changes, due to his being soaked right through, and fearing the doubling of my monthly nappy bill, I decided to investigate the world of cloth nappies. (A world that I had, up until now, been very intimidated by.) After a couple of purchases from other brands, I still wasn't having the success that I was needing to keep my little one dry all night long. So I closed my eyes and swiped my credit card, for a super cute Pop-In with crocodile print. Needless to say, that night we got our first full night's sleep in months, and our boy was still dry the next morning.
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So this experience got me thinking, what if there was a website that offered products that worked? Products that had been tried and tested by real life moms? A website that wasn't just in it to sell product, but really had a mom's best interests at heart? If this website existed, perhaps I wouldn't have spent excess money on things I didn't need, just to get to the product I really did need. 
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And this is how Yay Baby came about. From a real life mom, to other real life moms and moms-to-be, this website will not only guide you in the right direction but it also offers you a platform to purchase those products that we all know and love!

. From breastfeeding to sleep conditioning, and everything in between, we have your best interests at heart.

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The Launch of our Mini-Shop

If you haven't heard the whispers already, then we have some exciting news for you!
We have opened our mini-shop in Durban North, filled with all of our amazing products and brands.
We are so thrilled to be sharing space with the awesome Canvas Print Co. and look so forward to having you pop in!
For baby and new mom gifting, product advice, gift registries, pre-orders and more, head over to 222 Eastview Road between Monday and Friday (8am-5pm). Saturdays can be organised by prior arrangement.
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A Little About Me

My name is Sandy and I Am.

I bet you thought I was going to say... "Mom, Wife, Counsellor, Business Owner"... Yes, I am all of these labels, but I also just "am". It has taken me a long time and a lot of falling down (and getting back up again) to get to this place of just being. This is the reason why I LOVE what I do. 

For as long as I can remember, I have always felt a sense of purpose in caring for others. Not so much "taking care" of others, but rather making people feel cared for. Compliments, kind words, a listening ear, a check in. These simple actions go so far in a world that is so completely disconnected, with so many people hiding behind a "social persona" and masking the real struggles they have to conquer each day.

Motherhood is one of the ultimate "masks". Don't get me wrong, being a Mom has been my greatest gift and I would choose it over and over again, but it has also been my greatest challenge. I am certain that so many mothers can relate to that feeling of "I am a Mom first, before all else (even myself)," a sentiment we chorus as a daily mantra from the day our tiny humans enter this world. What an incredible privilege, to care for and raise another human being, but why do so many of us lose ourselves in the process, when it really doesn't have to be that way.

And so, I have found a deep sense of purpose in walking hand in hand with new Moms, helping them transition into Motherhood whilst maintaining their sense of self-worth and belonging in this world. 

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I am here for you.
Let's begin this journey, together.
With Love, Sandy
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Sandy Jenkins
BA Psychology (Hons) Cum Laude
Registered Counsellor 
Certified Newborn Care Specialist