Our best-selling Baby Bum Cream is Pure Beginnings flagship product. Certified organic and free from petroleum, it has been formulated to protect and heal the sensitive bum area, whilst repelling water to protect against dampness. The Baby Bum Cream is also suitable for parents who choose to cloth diaper their babies.

• Baobab fruit extract – high in vitamin C and antioxidants, helps soothe and moisturise
• Tea Tree oil – natural antiseptic with traditional healing properties
• Olive oil – rich in antioxidants and fatty acids
• Lavender oil – has natural soothing and antiseptic properties 
• Rose Geranium oil – balances skin, boosts and improves skin elasticity, and calms irritated skin
• pH balanced to that of the skin to provide an optimal environment for the skin microbiome
• Petroleum free – will not clog pores and allows skin to breathe
• Ecocert certified organic cosmetic 

Apply after bath and each nappy change. Discontinue use if irritation or rash develops.

Whilst the Pure Beginnings Baby Bum Cream is designed to be used as a nappy change cream, this miracle product has become an essential in the Pure Beginnings mum’s medicine bag, as it can be used on a variety of different ailments:

• Rashes
• Insect bites
• Chapped skin
• Dry cuticles and hands
• Dry lips
• Minor abrasions